Who is an Agile Coach?

Though, there is no universal definition of what is an Agile Coach. We want to define, Someone who developed deep expertise to help people, teams, and organisations enable better customer outcomes by focusing on an organisation’s internal and external orientation. The first Agile Coaching Competency framework was developed by Lyssa Adkins and Michael Spaydback in 2011. The model has been adopted and adapted as the application of Agile has grown over the years. we have taken this model as a reference to help illustrate the focus areas of an Agile coach when it comes to Coaching.

Focus areas of an Agile Coach

There are three core ways to serve your client that they could only accomplish with help. Three unique ways an Agile Coach can help their clients are:

Team Coaching

Many teams get so used focus on the execution, which they’ve always done, that they don’t realise they have a shared purpose. As a team Coach, you are responsible for helping teams align around a shared purpose and establish healthy team relationships to make decisions collectively by shifting their perspectives from coworkers to the community.

Business Coaching

This is tricky for most agile coaches. Here the focus is to coach and seed a Product thinking mindset.

“More businesses die from indigestion than starvation.”

-David Packard

As a business coach, you help people believe that doing less is more. You are responsible for helping teams and organisations discover the benefits of customer-centricity, design thinking and discovery.

Leadership Coaching

Many leaders get so used to doing things the way they’ve always done them that they don’t realise they have blind spots. As an Agile leadership Coach, it is your responsibility to bring your outside, objective perspective to help leaders see what they could never